What makes people press the back button, shortly after visiting your website? Why do they bail out so quickly? And what can you do about it?

I’ve been thinking about this and realised that there are many more negative factors than I’d originally anticipated. 

Taken at individual level some of these factors might not be enough to make visitors back out, but when combined together they may give off entirely the wrong impression.

It’s not easy to create a beautiful, brilliant user experience, and the reality is that most sites have issues of one kind or another. But keep an eye open for the following – often avoidable – negative factors and try to eliminate them, to create a stickier website for users.

Let’s start with the truly horrific…

1. Autosound. This drives me nuts. When I visit a website and am instantly bombarded with an unwanted cacophony of nasty sound I ... Read more »